Southern California CEO
The Altek Media Group and Southern California CEO Magazine are assisting Southern California cities and businesses on the road to economic recovery. They're doing this via "SoCal CEO", a broadcast television program and an online video business magazine. Dwight Cromie, president of Altek stated, "If cities and businesses in the Inland Southern Californian region want to stimulate their growth, they must begin rebuilding their brand image with their employees, customers, prospects, and partners. Keys to a successful branding strategy are a strong message. It must be relevant, have good content, be consistent, and have plenty of reach and repetition to a targeted market".
"Southern California CEO" highlights city events, successful businesses, regional activities, vital information and more. "SoCal CEO" will now reach all four Southern California Counties, Los Angeles, Orange, Riverside and San Bernardino, representing a potential market of 5.5 million households via their television program, as well as 80,000 online users through InlandEmpire.us and over 6,500 businesses with their rich media websites and e-newsletters.
Regional businesses and cities are beginning to use this valuable branding tool as a way to deliver to their customers and community a very positive economic message that is long overdue. Currently 10% of "SoCal CEO" viewers are international, 25% are national and the balance are regional.